The most significant variable in every sales situation is the gender of the buyer, more importantly, how the sales person communicates to the buyer’s gender.

It is now a validated and documented fact that men and women communicate differently, very differently. Everything from eye contact, to body language, to the usage of language and the processing of information is different in men and women.

What do Gender Differences have to do with the Selling Process?

Well just about everything!

SELLING TO MEN, SELLING TO WOMEN gives you the tools to be successful immediately: The Perfect Storm that details the Business Case for Change The Evolved Selling Model; a flexible sales process to help women sell to men and help men sell to women The EVOLVE Tool; a critical component of successful selling that will help you ‘in the moment’ to be aware of your own blind spots Consider these facts: Women make 85% of consumer purchases, yet men have never been trained how to uniquely sell to them Men control over 80% of Business to Business purchasing, yet women have never been trained how to tailor there communication skills for maximum effectiveness In business today most buying committees are made up of men and women with very different needs. Selling to men and women at the same time may be the most challenging sales call ever!

SELLING TO MEN, SELLING TO WOMEN is the first book ever written by a Professional Sales-MAN that examines the significant issue of gender differences in the selling process. Jeffery Tobias Halter has over 25 years of sales, sales training and diversity education. This unique mix of sales trainer and diversity champion make him uniquely qualified to handle this challenging topic!